Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
49% of email opens happen on a mobile device.
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.