Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Search ad click-through rates in the US saw significant year-over-year increases.
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.