companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Open rates are gradually climbing while click rates take the opposite direction.
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
The highest click-through rates and eCPMs for in-app ads were on Thursdays and Fridays.
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.