More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic.
via marketingcharts.com Facebook Sponsored Stories and Post Ads perform significantly better than Social or Web Ads when measured by click-through rate (CTR), according to June 2012 research from Kenshoo Social and Resolution Media. With high CTRs contributing to lower cost-per-clicks (CPCs), Post Ads have the lowest CPC rates, though Sponsored Stories easily lead in a […]
via marketingcharts.com Email open rates continue to trend upwards, rising to 26.2% in Q1 2012, representing 5.6% growth from 24.8% in Q4 2011 and a 12.4% year-over-year increase, per an Epsilon report [download page] released in June 2012. Click rates, though, moved in the opposite direction, falling to a low of 4.7%, down 8.3% from […]
via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a screen size of 9.7 inches, had a CTR […]
via emarketer.com Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer. Rate this […]
via marketingcharts.com Spring, summer, and holiday months are the best times for advertisers to leverage mobile traffic to travel channels, says Jumptap in a May 2012 report. Looking at traffic and click-through rate (CTR) patterns for the travel channel in 2011, the study finds that while travel channel traffic peaked in August, CTRs were highest […]
via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer. Rate this post
via marketingcharts.com Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according to TBG Digital […]