Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Open rates are gradually climbing while click rates take the opposite direction.