Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.