Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
CMOs were the most likely to support digital transformation efforts.
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.