TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Global advertising spending will grow by 4% this year.
Global online ad spending will overtake newspaper expenditures next year and will exceed the combined total of newspapers and magazines in 2015.
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.