Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Mobile is the fastest-growing advertising medium around the world.
German ad spending is expected to rise 2% in 2014.
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.