Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Baby Boomers are projected to soon account for 70% of disposable income.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.