TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Baby Boomers are projected to soon account for 70% of disposable income.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.