Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Facebook, with a score of 66.6, came in second only to St. Jude Children’s Research Hospital (perhaps not best described as a “brand”), the leader with a score of 77.8.
Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.