Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
China and the US are by far the world’s leading ecommerce markets, combining for more than 55% of global internet retail sales in 2014.
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.