US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.
41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.
Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.
UK households with children were 26% more likely than the average household to visit information sites online.
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.