Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident.
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
eMarketer predicts 23.5% of all US retail eCommerce sales this year will take place in November and December, amounting to $61.8 billion.
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.
US audiences for mobile games are growing rapidly, while audiences for social and online casual gaming are expected to grow more modestly.
86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.