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e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Budgets Going Digital [CHART]

via Almost three-quarters of enterprise decision makers report a shift in budgets from traditional advertising to digital in the past year, according to [download page] a March 2012 report from DataXu. These shifts are not minor, either: in fact, about one-third of those say that more than half of their budgets have shifted from…

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Search Volume By Engine [CHART]

via To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT)…

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Brand Decisions & Hispanics [CHART]

Via Marketing Charts As immigration continues to bring first generation Hispanics into the US market, integrated ethnic campaigns, such as Dunkin’ Donuts, across all sectors are becoming essential. 70% of 1st generation Hispanics say they notice products and brands that make the effort to reach their ethnicity through advertising, while more than 3 in 5…

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Online/Offline Shopping For 2012 [CHART]

via A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer. 0.0 00

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Chinese Online Video Sites By Revenue [CHART]

via Online video services in China hit the news in a big way this month when the two leading online video sites by market share, Youku and Tudou, announced plans to merge. According to data from Analysys International, Youku and Tudou accounted for a 35.5% share of all online video ad revenues in China…

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Consumer Concerns Over Fcommerce [CHART]

via No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform. Read…

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Reasons Small Businesses Like Fcommerce [CHART]

via According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel. The same survey showed 61% of respondents liked Facebook for the ability…

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US Online Vs. Traditional Ad Spending, 2012-2016 [CHART]

via BIA/Kelsey defines local advertising as any form of advertising that provides companies with access to a local audience. Though total US local ad spending is expected to grow slowly but steadily over the next four years, digital ad spending will enjoy double-digital growth each year, while traditional investment remains relatively flat. Read the…

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