Chart

e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Top 10 Video Sites By Content [CHART]

via marketingcharts.com Turner Digital reported easily the best month-over-month unique viewer performance gains among the top 10 US online video properties in March 2012. Turner Digital reported about 42.9 million viewers, up an impressive 48% from 29 million in January, jumping from the 10th spot to the 7th ranking. Comcast NBCUniversal, which had occupied the…

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Global Mobile Media Growth, 2011-2012 [CHART]

via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend will account for more than 7.7% of global…

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Top 10 Video Sites By Ad Views [CHART]

via marketingcharts.com Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January, according to April 2012 comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at more than 1.75…

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Japanese Ad Spending [CHART]

via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop…

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United Kingdom Internet Usage, 2011-2016 [CHART]

via emarketer.com According to eMarketer estimates, 74.2 percent of the UK’s population—nearly 47 million people—will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there, most notably smartphones and tablets. Read the rest at eMarketer. 0.0 00

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eCoupons/Promotions Post-Delivery Behavior [CHART]

via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only…

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Daily Deal/eNewsletter Open Frequency [CHART]

via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer. 0.0 00

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Preferred Coupons/Promotions Channels [CHART]

via emarketer.com The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct delivery to email inboxes. Seven in…

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Click-Through Rates By Region [CHART]

via marketingcharts.com Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according to TBG Digital…

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Millennial Technology Adoption [CHART]

via marketingcharts.com US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in generally positive terms – “tech-savvy,” “hip,”…

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