Chart

e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Smart Owners Air Travel Activities [CHART]

via marketingcharts.com Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related content on their devices, according to April 2012 comScore figures. Indeed, 51% of smartphone owners accessed air and/or hotel information on…

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More Moms Mobile Shopping [CHART]

via marketingcharts.com Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from the survey with results from one it released almost 6 months ago, BabyCenter found a drastic upswing in the proportion of mothers using their…

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Top 10 Video Sites By Content [CHART]

via marketingcharts.com Turner Digital reported easily the best month-over-month unique viewer performance gains among the top 10 US online video properties in March 2012. Turner Digital reported about 42.9 million viewers, up an impressive 48% from 29 million in January, jumping from the 10th spot to the 7th ranking. Comcast NBCUniversal, which had occupied the…

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Global Mobile Media Growth, 2011-2012 [CHART]

via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend will account for more than 7.7% of global…

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Top 10 Video Sites By Ad Views [CHART]

via marketingcharts.com Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January, according to April 2012 comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at more than 1.75…

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Japanese Ad Spending [CHART]

via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop…

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United Kingdom Internet Usage, 2011-2016 [CHART]

via emarketer.com According to eMarketer estimates, 74.2 percent of the UK’s population—nearly 47 million people—will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there, most notably smartphones and tablets. Read the rest at eMarketer. Rate this post

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eCoupons/Promotions Post-Delivery Behavior [CHART]

via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only…

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Daily Deal/eNewsletter Open Frequency [CHART]

via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer. Rate this post

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Preferred Coupons/Promotions Channels [CHART]

via emarketer.com The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct delivery to email inboxes. Seven in…

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