Chart

e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Top US Local Mobile Search Categories, Q4 2011 [CHART]

via emarketer.com When AT&T Interactive broke down the searches according to platform, it found that restaurants and automotive remained the first- and second-most frequently searched categories on both mobile devices and PCs. Mobile users were more likely to look for movie theaters, beauty services and hotels than their PC-using counterparts, reflecting smartphone users’ desire for…

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Top US Local Search Categories, Q4 2011 [CHART]

via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and fifth, respectively. Auto parts and supplies ranked ninth. Read the…

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Preferred Screens [CHART]

via emarketer.com Q4 2011 findings from interactive marketing agency Rosetta validated the importance of the traditional online PC experience for researching and purchasing products: 39% of US tablet users said a computer was still the preferred device for shopping for new products and services. Read the rest at eMarketer. Rate this post

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Attitudes Toward Tablet Shopping [CHART]

via emarketer.com Overall, tablets were found to be an ideal device for researching and vetting product purchases. Half of tablet users in the study said they turned to the device to research products prior to a store visit. The same percentage also strongly agreed the tablet was an ideal tool for researching products prior to…

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Tablet Behavior For Online Shopping [CHART]

via emarketer.com Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users to use various digital devices to inform their…

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Daily Smart Phone App Use, Q1 2011 – Q1 2012 [CHART]

via marketingcharts.com Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. During that period, time spent…

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Consuming Attitudes Toward Overconsumption [CHART]

via marketingcharts.com A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to believe that they have wasted lots of money on things they…

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Effectiveness Of Attribution Methods [CHART]

via emarketer.com Moving away from a first- or last-click model, marketers must also look to incorporate metrics beyond standard click counts into their modeling mix to better reflect top-funnel touchpoints like display, where clicks on banner ads often account for less than 1% of all views, and viewthroughs are a more meaningful indicator. Read the…

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Revenue by First-Click vs Last-Click Attribution [CHART]

via emarketer.com First-click and last-click attribution models are easiest to measure, but their use can over- or under-credit an ad format’s influence on conversion activity. For instance, February 2012 data from Adobe measuring revenue per visitor to US websites, broken down by attribution model, showed that search generated 38% more revenue when measured via first-click…

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