Chart

e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Marketers Align Online Video With TV Campaigns [CHART]

via emarketer.com About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.” Read the rest at eMarketer. 0.0…

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Social Media Penetration In Asia-Pacific Countries [CHART]

via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read the rest at eMarketer. 0.0 00

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Indonesian Social Network Adoption, 2011-2014 [CHART]

via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat out by India. Read the rest at eMarketer.…

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Weekly Shopping Chores, By Gender/Generation [CHART]

via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…

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Grocery Shopping List Making Behavior [CHART]

via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made shopping lists, and circulars and coupons had the…

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US Smart Phone Gamers, Video Viewers & Music Fans [CHART]

via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.…

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American Smart Phone Penetration, 2010-2016 [CHART]

n via emarketer.com eMarketer estimates nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone. Red the rest…

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Latin American Facebook Users, 2011-2014 [CHART]

via emarketer.com In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more than a third of the total population. Read…

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