Chart

e-Strategy Trends’ continually updated collection of communications-related charts for marketing, public relations, advertising and strategic communications professionals.

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers,…

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Video Marketing For Brand Engagement [CHART]

via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining campaign effectiveness. Read the rest at eMarketer. Rate…

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Marketers Align Online Video With TV Campaigns [CHART]

via emarketer.com About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.” Read the rest at eMarketer. Rate…

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Social Media Penetration In Asia-Pacific Countries [CHART]

via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read the rest at eMarketer. Rate this post

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Indonesian Social Network Adoption, 2011-2014 [CHART]

via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat out by India. Read the rest at eMarketer.…

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Weekly Shopping Chores, By Gender/Generation [CHART]

via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…

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Grocery Shopping List Making Behavior [CHART]

via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made shopping lists, and circulars and coupons had the…

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US Smart Phone Gamers, Video Viewers & Music Fans [CHART]

via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.…

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