Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
There’s a substantial change from a few years ago when macroinfluencers with millions of followers were the most sought-after by brands.
Biometric payments—scanning an iris or veins in a palm—seem like science fiction, but it’s a growing reality around the world.
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.