The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Artificial intelligence (AI) may be catching on with marketers, but their adoption of AI chatbots has been slow going. Just 7% of marketers said they currently use AI-powered chatbots.
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).