While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Email marketers tend to rely on animated GIFs to get their video messages moving.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
More than 52 million people in the US will use Twitter on a monthly basis.