Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
The majority of email subscribers tend to be inactive.
Marketers are in the process of implementing personalization strategies at their organizations.
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.