Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Virtually all marketers believe Artificial Intelligence can enhance SEO, according to a SearchDex survey of 100 marketers across industries.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.