About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
B2B firms that sell online are getting more sophisticated about their efforts.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.