List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.