Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
For most American mothers, brand loyalty is all about quality and consistency.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
45% of executives worldwide said a Chief Digital Officer should have a technology background.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.