Affluents’ Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

Chart - Affluents

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

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Expected Retargeting Budget Changes, August 2014 [CHART]

Chart - Expected Retargeting Budget Changes

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

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Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

Chart - Value & Difficulty Of Conversion Rate Optimization Methods

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

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US Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]

Chart - US Millennials’ Interest In Mobile Health Care Services

Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them

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