Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.