While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
More than nine in 10 mothers with children under 18 in the household are internet users.
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Business executives worldwide are producing significant amounts of digital content and assets.