An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
31.0% of respondents said they downloaded an app because a friend recommended it.
How online shoppers use dfferent forms of search during the purchase process.
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
How engaged with YouTube ads are millennials?
The restaurant and computer industries enjoy the best net perception among US adults.
40% of C-suite executives consume thought leadership content on a daily basis.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.