Marketing Channel Integration, October 2014 [CHART]

Chart - Marketing Channel Integration

On average, only 45% of digital marketers integrate any two channels.

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Trust In News Media Types By Generation, October 2014 [CHART]

Chart - Trust In News Media Types By Generation

American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.

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US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

Chart - US Omni-Channel Shopping Activity By Category

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Chart - Benchmarks: Global Email Inbox Placement Rates By Industry

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Frequency With Which Millennials Use Businesses’ Mobile Sites, June 2014 [CHART]

Chart - Frequency With Which Millennials Use Businesses

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials’ Attitudes Toward Mobile Devices, June 2014 [CHART]

Chart - Millennials

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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