Business executives worldwide are producing significant amounts of digital content and assets.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
More brands worldwide are using emojis in posts on Facebook and Twitter than did a year before.
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
69% of US internet users find TV news to be the most effective political marketing channel.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.