A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.