The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.