Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
CMOs were the most likely to support digital transformation efforts.
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.
This infographic by Domo and CEO.com provides a detailed illustration of today’s most successful leaders.
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
Only 32% of the CEOs have a presence on at least one of the major social networks .
Senior executives with “unsocial” CEOs were asked the reasons why their CEO does not participate in social media, with almost one-third responding that it’s too risky.
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.