By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.
Global ad spending will rise 2.8% to more than half a trillion dollars in 2013.
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.