American households are continuing to abandon their landlines and go wireless-only.
Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.
32% of cell owners used their mobile devices to find television-related content.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Millennial Technology Adoption [CHART]Rate this post via marketingcharts.com US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in […]