Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Winter Olympics viewers are quite receptive to branded messaging on TV.
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.