Posts Tagged ‘Cause Marketing’
Factors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MoreMillennials' Views Of What Business Should Do vs. What It Does [TABLE]
Millennials are increasingly skeptical of businesses’ motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a survey from consultancy Deloitte.
Read More10 Marketing Lessons From Apple [INFOGRAPHIC]
This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.
Read MoreBrand Social Media Behaviors That Connect With Consumers [CHART]
Consumers like when brands listen to them. Part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
Read MoreNorth American Sponsorship Spending, 2012-2014 [TABLE]
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
Read MoreEffect Of Celebrity Cause Marketing, November 2013 [CHART]
45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.
Read MoreMotivations For Social Media Sharing, September 2013 [CHART]
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
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