The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
B2B vendor websites are often lacking the content elements buyers perceive as being most important.