Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.
Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Direct-to-site customers represent the most valuable mobile commerce traffic segment.