The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.