Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Swearing Customers Infographic: This infographic by Marchex illustrates the industries that earn the foulest-mouthed customers.
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).
Internet sites remain the preferred digital channel for shoppers across most phases of the online shopping journey.