![US Political Ad Spending Allocations, 2012 vs 2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/US-Political-Ad-Spend-Allocations-2016-v-2012-150x150.png)
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Local Advertising Revenue Shares By Channel, 2013 [CHART]
![Local Advertising Revenue Shares By Channel, 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/11/BIAKelsey-Local-Media-Ad-Revenue-Shares-in-2013-Nov2013-150x150.png)
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.