Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.