US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.