Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Even as mobile and social news habits evolve, legacy platforms have by no means been abandoned, though some are faring better than others.
via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those […]