Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
How often do executives submit personal rather than business emails when completing forms for content downloads?
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
This infographic examines the social presence of top business leaders to reveal which CEOs are lighting up social media.
For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a […]