Posts Tagged ‘C-Suite’
C-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
Read MoreMost Trusted Sources Of Company Information [CHART]
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
Read MoreEmail Type For C-Suite B2B Lead Generation Form Conversions [CHART]
How often do executives submit personal rather than business emails when completing forms for content downloads?
Read MoreTop Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreCEOs' Use Of Social Media [INFOGRAPHIC]
This infographic examines the social presence of top business leaders to reveal which CEOs are lighting up social media.
Read MoreMost Disruptive External Forces According To C-Suite, October 2013 [TABLE]
For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
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