AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Half of total email opens occurred on a mobile device in Q1 2014.