Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.