Brands are failing to keep pace with consumers’ growing expectations.
After being named the brand of the year in 2013, Google was in the thick of things again in 2014.
Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.