Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.