Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
This infograph by PointRoll illustrates the history of online advertising.
4 in 10 US TV homes had access to at least one subscription video on demand service as of November 2014.
451 Research estimated in September 2014 that US 4G LTE mobile connections would rise nearly 30% from 152.3 million in 2014 to 197.4 million in 2015. By 2018, the firm expected that total to reach 272.4 million.
From a global perspective, mobile broadband networks are still in the early stage of adoption.
The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,
74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.
After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2.
The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1.