Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

Chart - Top Product Launch Go-to-Market Strategies

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

Table - SMBs

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

Consumers’ Top Luxury Brands, February 2015 [TABLE]

Table - Consumers

Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.

Top Brands For Customer Loyalty, February 2015 [TABLE]

Table - Top Brands For Customer Loyalty

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.