More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
31.0% of respondents said they downloaded an app because a friend recommended it.
40% of C-suite executives consume thought leadership content on a daily basis.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.