Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.

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CMOs’ Marketing Spending Projections, August 2011 – February 2013 [TABLE]

CMOs

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

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