Posts Tagged ‘Branding’
Marketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreBrand Social Post Interaction Rates [TABLE]
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MoreB2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreInstagram Brand Post Interaction Rates, 2015 [CHART]
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreTop Reasons Brands Launch Online Communities [CHART]
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
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