Consumers’ Relationships With Brands, October 2014 [CHART]

Chart - Consumers

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.