CMOs’ Marketing Spending Projections, August 2011 – February 2013 [TABLE]

CMOs

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

TV vs. Online Video Effectiveness Metrics, February 2013 [CHART]

TV vs. Online Video Effectiveness Metrics, February 2013 [CHART]

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.

Most Influential Sites On Purchase Decisions, December 2012 [CHART]

Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.