Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Higher response and engagement rates are the No. 1 reason to use personalized content.
This infographic illustrates six dynamics of the psychology of social commerce.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.