Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.