Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Brands are failing to keep pace with consumers’ growing expectations.
This infographic from Huffington Post illustrates how hashtags work and how to harness them for marketing.
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Lego tops the list of the world’s most powerful brands.
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.