Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
31.0% of respondents said they downloaded an app because a friend recommended it.
40% of C-suite executives consume thought leadership content on a daily basis.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.