87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Brands are failing to keep pace with consumers’ growing expectations.
This infographic from Huffington Post illustrates how hashtags work and how to harness them for marketing.
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Lego tops the list of the world’s most powerful brands.
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
More than three out of five B2B marketers sought to increase leads from the landing page.
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.