TV vs. Online Video Effectiveness Metrics, February 2013 [CHART]

TV vs. Online Video Effectiveness Metrics, February 2013 [CHART]

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

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Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

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Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

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Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.

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