The top youth-oriented American nonprofit brands, according to the Harris Poll Non-Profit EquiTrend brand-tracking study.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites.
Content Curation Objectives, 2011 & 2012 [CHART]Rate this post via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated […]
Phone Response Time & Brand Preferences [CHART]Rate this post via marketingcharts.com It’s no secret that consumers don’t like to be kept on hold when calling a brand, and data from a May 2012 Ifbyphone survey [pdf] confirms that they have their limits. In fact, roughly 4 in 5 respondents indicated they had either abandoned a […]
Brand Cannibalization [CHART]Rate this post via marketingcharts.com Just 1.5% or 1 in 67 shoppers, accounted for 80% of volume during a 12-month window following their introduction, according to [pdf] a new report published by Catalina, the Florida-based consumer-driven marketing firm. The report explores the purchasing behavior of more than 41 million US consumers and shows […]
How Multiscreen Consumers Learn Of New Products & Services [CHART]Rate this post via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way […]