The most important objective in using social media was to improve customer communications and relationships (67.5%).
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
COLOURLovers created this infographic as a brand pallet, as it were.
Maxymiser created this infographic to demonstrate how eTailers can use take advantage of the visual bookmarking site.
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Each day, one billion names are Googled.
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
Women are significantly more likely than men to discuss brands on social media sites.