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Uses Of Social Media Analytics [CHART]

Chart: Primary Uses Of Social Media Analytics

The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues

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Prevelance Of Content Marketing, 2017-2019 [CHART]

Chart: Prevelance Of Content Marketing, 2017-2019

In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.

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