Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
This data visualization animated video by Interbrand brilliantly illustrates the rise and fall of brands according to brand value from 2000 to 2018.
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
This infographic from FreeLogoServices illustrates 23 elements that contribute to branding success.
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.