B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
This infographic illustrates 23 essential branding elements to consider when creating a brand.
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
The job market in the U.S. is brimming right now with fresh and exciting opportunities for professionals in a range of emerging roles.