Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Higher response and engagement rates are the No. 1 reason to use personalized content.
This infographic illustrates six dynamics of the psychology of social commerce.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Brands are failing to keep pace with consumers’ growing expectations.