Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Still relatively new, branded editorial media on mobile devices is luring consumers in.
The top industry for such views was electronics, which ranked far ahead of runner-up mobile phones.
Branded videos skyrocketed in viewership worldwide between the end of 2012 and 2013.
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Corporations spent on average 37% share of their marketing budgets this year on branded content.
This infographic from LinkedIn illustrate’s B2B content marketing efforts.