Posts Tagged ‘Brand Safety’
Influencer Marketing Challenges [CHART]
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Read MoreChannels Where Mobile Users Encounter Offensive Content [CHART]
According to an April 2019 report from mobile video ad network AdColony, three in five consumers worldwide encounter offensive content on Facebook.
Read MoreAds.txt Adoption [CHART]
Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
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