Posts Tagged ‘Brand Marketing’
Millennials' Likelihood To Participate In Chatbot Commerce [CHART]
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
Read MoreTop Global Brands In 2017 [CHART]
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Read MoreMillennials' Interest In Branded Chatbots [CHART]
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
Read MoreDesign's Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Read MoreAnnoying Social Media Interactions By Brands [CHART]
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreBrand Social Post Interaction Rates [TABLE]
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MoreB2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
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