Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
This infographic illustrates six dynamics of the psychology of social commerce.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.