Brand Marketing

e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Content Curation Objectives, 2011 & 2012 [CHART]

via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months…

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Attitudes Toward Store Brands [CHART]

via marketingcharts.com A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally…

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Price & Brand Experience Influence Purchase Decisions [CHART]

via imediaconnection.com When consumers were asked to rank factors that influence purchase decisions, they were driven by price and their experience with a brand over all else. PwC notes that long-term relationships were formed by friendly, helpful service and the people behind it. This can be thought of simply as the “brand experience.” Loyalty programs…

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