e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.Read More
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.Read More
via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months…Read More
via marketingcharts.com A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally…Read More
via imediaconnection.com When consumers were asked to rank factors that influence purchase decisions, they were driven by price and their experience with a brand over all else. PwC notes that long-term relationships were formed by friendly, helpful service and the people behind it. This can be thought of simply as the “brand experience.” Loyalty programs…Read More