Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Brand Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of brand marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Instagram presents brands with an audience that’s enthusiastic about engagement.
On social, Millennials learn about products through peer activity.
Brands are failing to keep pace with consumers’ growing expectations.
This infographic from Huffington Post illustrates how hashtags work and how to harness them for marketing.
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.